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Dr. Bob,
Quality counts. Not only did the "Killer Ad" bring in patients, it brought in
patients who say that they will be with me for life. Perhaps best of all is that
I had a blast with the picture of me and my two sons in the ad. We didn't get
any shoppers, thus, we are excited about advertising again.
My community thanks you,
"We are up to 14 new patients now. I really appreciate your help!"
About a week ago I ran the killer ad
insert. I had worked feverishly on my killer ad for
the past month. I have received 24 new patients in
the first week. I actually had a women complain to
me. She was upset that the insert was not in her
paper, and asked if it would be OK to photocopy the
ad.
Oh, that's right! A doctor that called me was
an 86 year old retired chiropractor. He was one of
the first chiropractors in the area. He was ranting
and raving that everyone should have an ad like that
in the paper. He was very impressed with the letter
and wants to take me out to lunch. I owe it all to
you! Thank you! Thank you in advance for your time
and attention. I look forward to speaking with you
soon.
Hi, Dr. Bob.
This is Dr. Dan from Wisconsin. Want to know why
all those "new ads" I bought aren't working? Because
they are sitting on my shelf.
Why are they sitting on my shelf?
Because I can't keep up with all the new people from
the original, "Doctor's Confession" Ad!
I bought your program last spring. I have ran the ad
several times, each one with a teriffic response. I
ran my first for 2002 on January 7th (Monday, of
course), and I still am having trouble finding slots
for new patients. My current total is right around 60
for the month, with about 16-17 already scheduled next
week! I will be adding an associate doctor within 60
days! You are wonderfully appreciated, I'm telling
all of my non-competitor D.C's about your ads!
So, probably my greatest chiropractic problem ever, is
that your new ads aren't working...THANK YOU!
"In February, I put out a Killer Ad and about doubled my practice within a few weeks. In December, I still got someone who remembered my ad and came in as a new patient! For my fellow chiropractors, I urge you to check out the following website http://www.thekillerads.com and check out my few testimonies. It changed my whole life, my family's life, and my banker's life...HA! I had been praying for 6 years to be able to make all of my payments and now I even have leftover money, most of which will go toward income tax... :-( I almost saw 3 times as many new patients in 2000 as in 1999! I was also able to share my faith in Christ with a few patients. "
"A quick note just to say thanks. I just ran my second Killer Ad on Monday,
and before Tuesday at noon we had already scheduled 58 new patients. It's now
Thursday morning 3 1/2 days and we have over 78 new patients on the schedule and
the phones are still ringing off the hook. Those are directly from the ad and
not counting any referrals from those patients.
I had the Killer Ads (materials) sitting on my desk for months without using it.
At the time I averaged 10 to 15 new patients per month with two doctors! I was
so stupid for waiting. I had 60 new patients from my first run in July and have
averaged 30-40 since then just from their referrals."
Dear Dr. Manna,
I did everything that you said. The insert dropped on Dec. 10th and, even though
it was a lousy time of year, we have had a total of 17 new patients with 20
calls!! We are inserting the exact same ad on January 14th and I expect an even
better response. This was an incredible result that has really jump-started the
practice. Thanks so much for your assistance. Your ad concept really works.
Best wishes to you and yours.
Sincerely,
I have run your ad three times now and gained 43 new patients as
a result of it. I have gained more new patients over the last three months
from your ad than I have from my three yellow page ads over the course of a
whole year!!
I have owned and operated eight chiropractic
offices. I found out a long time ago that I was
really bad at the stock market so I began investing in
new doctors. I hired docs out of school, taught them
how to run an office and how to get new patients and
then opened an office for them. I thought I did a
pretty good job until just recently. You see, I
taught them how to do blood pressure screenings and I
dared any one of them to grow a practice faster and
more cost effectively. It never took more than three
months to break even in any one of the offices. The
doctors I have trained in these methods include many
doctors you now know including Dr. Troy Smith, Dr. Joe
Sheppard, Dr. Matt Murdock and dozens more.
NOW I HAVE A CONFESSION. I caused them great
grief, pain and hours of anguish needlessly. They
did't have to go screening those thousands of hours
after all. You see, I recently moved from Cincinnati
to here and opened a practice nine weeks ago.
I used your ads in the two local papers three times
each for a cost of $250/run and one insert of 16K
fliers at a total cost of $1600 more. Let me tell you
about my ROI (return on investment). I have had, to
date, 82 (yes, eighty-two) new patients strictly form
the doctor's confession ad in 9 weeks (SO FAR). Today
is the third day of the ninth week and so far we have
had 213 new patients (directly and indirectly from the
ad) and last week I helped 137 patients. As of
yesterday, We met our overhead which means we broke
even in two months. If I had this ad six years ago, I
would be practicing for the fun of it alone today. I
would say thank you but that is simply not
enough...I'm telling everyone I know instead. I have
called all my old associated and told them that if
they get less than 20 great new patients after they
buy your program, on the first run of the ad, I will
re-imburse them myself.
Please have the naysayers and disbelievers give me a
call at the office-401-789-2000 or on my cell phone at
401-965-8255. I'll show them my new patient log that
tracks where patients heard about us to verify my
stats. They are also welcome to talk to Llora, my
receptionist. She is just as amazed as I am.
Yours in gratitude,
Hey Doc,
Just wanted to let you know....I ran my first Killerad on Sept. 10 and within
three weeks we had scheduled 59 new patients. I was amazed at the quality of
patients and am thrilled that we were still scheduling patients up to the end
of the ad. (We scheduled eight the day before the ad was over!) The referrals
are now rolling in and I am absolutely convinced that this is the BEST THING TO
HIT THE CHIROPRACTIC PROFESSION SINCE THE ADJUSTMENT!!
God Bless You!
I just wanted to give you a heartfelt thank you, again. I just ran my 5th ad and
it was the best yet, 21 people came in so far (previous best 12) and there are a
few days left. With your ads, my future in this great profession has never been
brighter. My confidence in the ads is so high I look forward to writing the check
to my newspaper rep. because I know it will be an investment that pays off.
Until next time...
P.S. Your weekly advertising advice is also very useful and I credit it to my
increase in responses.
"So far we have had 85 new patients from 6 runs
of the same Killer Ad, 5 in the paper and one insert
to 16,000 subscribers."
Dr. Bob,
Love your newsletter and just wanted to to tell you I ran my first Killer Ad
three weeks ago. On a distribution of 10,000 I saw 34 NEW PATIENTS WHO
STAYED FOR CARE!!! It is an absolutely incredible experience.
Thank you,
Dr. Manna
Thank you for your awesome marketing tool. Within 2 weeks I received 18
phone calls from running the insert just one time. I love when the marketing
experts tell you that they don't think this type of ad is a good idea and
then when you tell them the response that you got, they become speechless.
Helping to Raise Healthy Drug Free Families Through Chiropractic,
Yours [ads] really work! I followed your advice TO THE LETTER! My number [of
new patients] is now 15 and counting. I had the lady that cut my hair call me
and tell me how friendly the ad was and how she really felt like it introduced
me to her in a personal way that "doctors really don't do." She said that the
headline "really grabbed my attention and I just had to read what your confession
was." I read your book, Dr. Bob, and what you've said is really true.
The headline was great, the P.S. grabbed their attention, the patient already
has rapport with me, etc. etc. Again, thanks for the help, and I'll continue to
update you on our final results.
Dr. Bob.
I ran the killer ad in Milwaukee's "Journal Sentinel"
yesterday. I received 11 phone calls on the ad and
scheduled 11 new patients. I will let you know of the
results of the next few days here. I am pleased as
punch!
Do you have statistics on follow-up typically the day
or 2,3,4 etc. on how the ad continues to produce after
the Monday it was released? And I would imagine that
when I run this again I will do even better the 2nd
and 3rd times. Is that typically something I could
count on?
Thanks for all of the help. This is great! I ordered
last year, I believe November or December from you,
and have finally run the ad. I have had 3 other D.C's
call and tell me how much they liked the ad,
congratulations, etc. I played softball with my
church team last night and 1/2 of them saw my ad and
told me that they showed their co-workers and were
encouraging them to come in. Thanks again for your
help, encouragement, and expertise.
Dear Dr. Manna,
I purchased your Killer Ad kit in February of this year, and ran my first ad in March. To get to the point, you saved my practice. I, naively, bought a failing practice and was barely making ends meet. After one running of the ad, my practice doubled. I am still reaping its rewards three months later, as people are still occasionally calling in. I'm running it again tomorrow, and I can't wait to see the results.
Thank you from the bottom of my heart. Your ads were a literal answer to prayer.
Sincerely,
Dr. Manna,
Yours for a chiropractic planet,
“The killer ads are what was missing from my marketing plan. My wife and I
practice together and have a newborn. We have been working our buts off
doing newsletters, screenings, fairs, talks, and door to door promotions to
keep our practice alive (in addition to raising a baby). When I first heard
of Dr. Bob’s ads I said it couldn’t work and that it would be a waste of
money. As more and more of my friends told me of their success I decided to
give it a try. The result our first add… 25 people. We still do all that
other stuff but this was the key missing from our efforts. Thanks Bob.”
"Dear Dr. Manna,
"Beats hanging out in front of Wal-Mart, hands down! Just do it like Dr. Bob
recommend's and don't try to cut corners. Thanks Dr. Bob "
Thank you.
"We have placed two ads in two months. We placed just over 16,000 the first
month to paper our small town and the nearby towns, and got 22 scheduled new
clients within 10 days, and 24 total came from that ad. Six of those signed on
as monthly practice members. The second insert was about 4200, limited to our
small town, and resulted in 18 scheduled clients.
"The ads took me from zero to 54 visits per week within 7 weeks. What a way
to begin a practice! I am very happy with the quality of people walking in the
door. The best are the ones who come from the ad and our evening classes combined.
This past month, that combination led to 100% sign-up rates (all who attended
the classes made appointments).
"Thank you so much for making marketing honest, effective, and in integrity.
We owe you many, many referrals! "
"Here are the final numbers:
"The ad cost me $952.56 (Can.), that includes printing, distribution, and...taxes!
It brought in 34 new patients.
"It brought in (so far) $4135 (Can.).
"The ad yielded a 434% return on the investment (so far).
"The cost per new patient is $28.02 (Can.).
"Here are my comments after all is over:
"I was amazed at the many conditions it brought in. With my little faith, I expected mainly neck and back pain patients, as usual. To show you what I mean, I have someone who came for anxiety problems: not your typical NP!
"People really did act as if they knew me! An old man said "Well, first of all, let me congratulate you for having the 1st baby of the year!", those were his very first words to me!
"Some friends who have known me for years clued up that I could help them by reading my ad. Probably five of them have come in as NP's and I'm expecting a family of 4. Another friend told someone: "It's as if Sylvio was pouring his heart out with all he can give!" That's right! And that's the kind of reaction I was looking for, right?
"I would have to doublecheck, but at least 12 of those 34 NP's came in by teams of 2, that's 6 "couples". Pretty unbelievable since, in most of those cases, I'm sure only one would have come if I didn't put down the 2nd "P.S.".
"At the end of this 3-week period, quite a few of my KillerAd NP's already started to feel much better and, therefore, already started to refer. One of them brought in her husband and also sent her brother my way. She must have been pretty convincing because he also brought in his wife and kids! (Note that the people who were refered by KillerAd NP's are NOT included in the 34 KillerAd NP's since I compute them as "refered" NP's) Having a good workshop helps. Surprisingly, most NP's are interested in coming to a workshop. Last week's held 16 people, this morning's, 14. I'm expecting about 10 for next weeks. That's probably a whole year's worth according to my previous standard!
"I laid off my assistant for over 2 months (december and january). I cut down her hours when she came back to work. My goal was to save money. Well, over the past couple weeks, I had to give her MORE hours than she had before Christmas! This coming week, she'll have more than TWICE the hours I gave her when she first came back to work! I don't think she'll like working that much and I'm pretty sure I'll have to hire another assistant part-time!
"I advise everyone to use the KillerAds. At the end of January, a couple weeks before I did my KillerAd, I had enough vision to improve my report of findings, my workshops and to start doing a written report to my new patients. That was a great move too. It's already doing wonders for my retention. Imagine doubling your retention just before you add 34 NP's in your practice! No wonder I have too much work!
"I was skeptical: would this stuff work in my small town (24,000)? People are very different and unique here (besides the fact that we speak French...). A lot of stuff works great everywhere else but fails here and vice-versa. Would I waste my money advertising once again? Actually, I couldn't even afford to advertise! I thought that if the stuff worked at least 25% as much as you said, it'd be great! Well, it WOOOORKED! At least 20 times as well as anything I've ever done! (With much less efforts too: the best thing I had done so far was a weekly TV show...lots of work!) I didn't expect much more than 10 NP's...I mean that I would have been happy with that many. But I scheduled 14 NP appointments just in the first day after the ad! That day, I spent the first half hour of my morning answering the phone, both lines at the same time (seriously)! I would have never dreamed of seeing 60 patients a day, but I am! If everything goes as I think, before the middle of next week, I'll have seen as many NP's as during THE WHOLE YEAR OF 2000! Could someone pinch me, I must be dreaming!
"I've seen as many as 7 or 8 NP's ON MY DAYS OFF! Not just this week, last week TOO! I need to buy an automatic developer otherwise my assistant will definitely go crazy! And if she goes crazy, I go crazy...
"I need more gowns, the trash cans need to be emptied daily, carpets need to be vacuumed daily, I need to install a credit card machine at the front desk because it's too dangerous to keep that much money in the office and it almost doesn't fit in a standard envelope anyway!
"My greatest reward, though, is to consider all the lives that are changed by the adjustment of their subluxations. I always knew that if I stuck to adjusting subluxations, tough times would end at some point. It HAD to be that way. Compromising that principle to make more money would have been just a temporary quickfix...and I keep telling people to avoid quickfixes. I had to hold to my faith and believe that God would shape me in the hardships and that He'd see me through. I refused to compromise my faith, I refused to compromise my chiropractic principles. Well, after 6 years of practice, time has finally proved my right!
"The song goes: "I'll get by with a little help from my friends..." Thanks for being a friend and making the package affordable. If you ever plan on retiring by marketting the KillerAds for what they're worth -- much more than the current price! -- let me know: I'll be there to help you! I'm urging all of my chiropractic friends (and foes if there are any) to get the KillerAd package and, most of all, use it! It will make a great name for chiropractic if everyone expose the truth about it!
"I thank God for putting you on my way and giving me the guts to give you a call and try the KillerAds out! Who knows if I'll ever put another ad out? But there's no way my wife will let me do that anytime soon... We've hardly seen each other for the past few weeks... Ha! We're still trying to adapt to this new situation: having more work than I can handle!
"It's just the beginning...
"Thanks again! "
"If the phone stopped ringing tonight, I'd still be thoroughly please with my
killermove. But there's about two and a half weeks of it left! I seriously think
that I'm dreaming and that I'm going to wake up soon... But it's for real and I
thank God for finally answering my prayers through this ad.
"To be continued...
"I'm excited. My wife's excited. My assistant is excited. My fill-in
assistant is excited. My patients are excited because the clinic is rocking.
I'm excited...
"Thanks again for sharing your experience and knowledge. Thanks for sharing
your tips and for answering my numerous e-mail in such a short time.
"To be continued... "
"Dr. Bob,
"The AD ran Mon. Jan. 22nd. I open at 8AM - the phone started ringing at
8:30! We have already scheduled 50 new patients! For 2 weeks following the AD I
could not go anywhere in this town without people coming up to me saying they
recognized me from the "article", that was kinda' fun. Thank you for allowing me
access to this wonderful tool to expand my influence in this community. I need
to say each and every one of the people that came in are wonderful, like brothers
and sisters - the way I've always dreamed my practice would be. Mine is a cash
practice and I work primarily with 12 month plans, my conversion ratio with AD
patients is equal to my conversion ratio from referral patients - this is
powerful stuff! I was very fortunate to have a pre-ceptor in my office (who is
finishing his term with me next week) to help with the processing of all the new
patients. Otherwise ours is a 1 doc/ 1 CA operation. I have hired a 2nd staff
person to start tomorrow so I can begin training her to assist with the
examination procedures for the next time that I run the AD.
"Here is my question, once my team is ready to roll again (& I was hoping
for early March), should I run THE SAME AD? Also, in your experience, could I
run this Ad up to 6 times in one year? Looking forward to your response. "
With gratitude,
Yours in Health
"The Killer ad (1st one) really worked. I did it like you said and had it
printed up as an insert. Finally got it printed up and in the daily and weekly
papers in mid-October. Had over 30 new patients as well as some inactive former
patients respond! October and November were the best months we’ve had this year!
"Thanks again! "
"We opened in April of last year and thanks to your ads after only 8 months
in our new practice we are averaging over 90 patient visits per week which for
us is fantastic. It took us almost 5 years in our Charlotte practice to see
that many.
"We feel your ads have been the key. We got 26 new patients from the local
paper insert, and we believe we may get even more if we try it in a smaller
gossip type newspaper that goes out on Sundays and Wednesdays. We're getting
ready to try one in February.
"Thanks again for everything!!! "
"The thing that amazed me most is that we had 3 families call and set up appts
for the whole family before ever meeting me.
"Thanks again "
"Thanks for the great ad! "
"People have been calling me about my experience with your ads, so I thought you
might want to give them correct information. If you recall, when I ran the ad the
first time back in November, it was actually in the newspaper because the space
was already paid for and we had 36 new patients (I think). Two weeks ago we ran
the same ads as an insert- 61 new patients so far. WOW!
"I ran out of x-ray film and chemicals. That's never happened in 20 years of
practice. Thanks again for what are truly 'Killer Ads.'"
"P.S. everything you said is true, people liked the picture, heading, and
just that it sounded sincere (which it was). Again my sincerest thanks. "
"Well done Bob and massive THANKS ! "
"We got our ad written, printed and run in our local paper in about a week's
time. I can say without reservation, your ad has been the best received
advertising that we have ever done! We had 39 new patients in two weeks with 37
of those following through on our recommendations. Each new patients brings in
about $1,200 to $1,800. Obviously the ad was not only successful in helping people
that may have not tried chiropractic care with a gentle nudge, but it has been
very rewarding financially as well.
"I have received many, many positive comments about the ad. Patients would
tell me that they have never seen a doctor so open and down to earth. They said
they felt like I was someone they could relate based on what they had read. I
cannot say enough good things about your ads. We plan on running another in a
few weeks and anticipate a great response again. Thank you putting the information
together and sharing it with the profession. "
"I'm very pleased with these results. My staff is excited and the overall
energy level at the office is way up. These are the kind of PV numbers that we
used to have, but the practice had dropped in volume over the past year.
"I'm planning running the ad again in September. I realize that I could
probably get higher NPs by lowering the first visit fee, but I intentionally
placed the fee toward the high end just to make sure our office wasn't overwhelmed.
I don't think we could have efficiently handled more than what we had. If the
numbers start to drop with future ads I'll possibly drop the fee and see if the
NPs go up.
" I owe a debt of thanks to Greg Jack of Capacity Management for suggesting
that I check out your ads. And obviously, I owe you a great big thank you as well.
YOU THE MAN!"
"Never seen anything like it before. we just saw over 500 visits past week
for the first time in 18 years. always wanted to do that. we're sending it out
once a month.
"Wondering if you have those (killer) recall letters ready to go.give
me a shout."
"
Hi Dr. Bob,
"Wish you the best,"
"Not that I am at all concerned with the names medicine has put on these -
but it's not back pain!!!!!!! You know what I mean? Bottom line - you're the man!"
"Thanks again for sharing you genius with me and the rest of the profession. It
really is a nice thing you are doing when a lot of the other consultants out
there are really taking advantage of the profession. Take care, and God Bless
and keep on getting sick people well! There are money grabbers out there charging
$895.00 to $1,300.00 for garbage in comparison to what you have. What you have
works! The nice thing it is simple and even for doctors who are shy will
still work. "
"My last E-mail gave you the results of my second running, 24 new patients. My
patient visits have jumped to 140 after the last running. I have you to thank
for the influx. THANK YOU!!! I just want to keep the momentum up.
Thanks again."
"So thanks again for all of your help... I am grateful that you have
exposed me to a congruent way to advertise my subluxation centered practice..."
Killer Ads, Inc. provides no legal advice. Every jurisdiction has it's own regulations
concerning professional advertising. It is incumbent upon users of Killer Ads to check
with Board/jurisdiction and comply with appropriate laws.
Hello, I wanted to thank you! The first "Killer Ad" I ran has directly
brought in 12 new people so far! It has been awesome. The results I have
received so far have more than paid for the product/service. The people
that have come in have been very receptive to getting the chiropractic
care
they need regardless of their insurance coverage. I can't thank you
enough!
Dr. Manna,
If you were here I would hug you! We have more than doubled our practice in
less than 2 weeks because of the Killer Ad and our determination that the ad
was going to work. We thought we were prepared for the phone to start ringing
but we never imagined how many calls we would get. I read all the
testimonials and just figured they were the lucky ones. It has been two weeks
since we placed our Killer Ad insert in our local paper and we have had 45
new patients and the books are still full of scheduled new patients this week
and next. Thank you for offering your product to us! Dr. Bill has been
telling all of his chiropractic friends about Killer Ads so I hope they also
take advantage.
I'm sorry this is so long in coming. I was in Myrtle beach this last week.
With pleasure I write this testimonial. The first killer ad that I sent out
produced more new patients than anything Ive ever tried in the last 10 years of
practice. Its first running produced 54 new patients and its second running
produced 16 and we are still running it and producing new patients.
"Hey Dr. Bob,
"We did our first ad and got 35 new patients from 12,000 flyers plus at
least a half dozen referrals from these. I can honestly say that these were the
best quality new patients I ever had from a promotion. Thank you, thank you!"
"Hi Dr. Manna,
"Just wanted to drop you a note to let you know that my partner and I have had
great success with the killerads. Some times we get 45-50 calls and sometimes
it is just 15-20. Either way we have been able to keep a steady stream of new
patients coming through the door. In March we had 65NP's! "
"Hi, Dr. Manna,
"Hi! The ads have done great things for us...like taking our office from 1-3
visits per week to 52+ per week!
"I couldn't believe it, Dr. Manna. I just kept laughing (in spite of myself) as
my phone kept ringing ALL DAY yesterday. The tally after the first day was 42
calls, 32 new patients scheduled. It's out of control and I love it! Thanks a
lot for your ads. (Just got another call!!!) I'll give you the final count on
April 7th. Talk with you then. "
"Dear Dr. Bob,
"In about three hours, my KillerAd will be over. Part of me says "Already?", the
other part says "It's about time!". Yesterday, I worked from 9:00 AM to 9:00 PM
non-stop. I only had a TOTAL of 20 minutes for both lunch AND dinner break. It
was a little much. I'm still trying to balance my work and family hours, but I
have to admit that I've been working a little too much. I see more people in a
day now than I did in a week last fall. IT'S ALL YOUR FAULT! Well, it's mostly
your fault...
I have to say that I didn't see as many "tourists" as I expected. My definition of tourist is someone who just comes in for an exam or for a pop. Actually, out of 34 KillerAd NP's, I can think of only one tourist and I'm probably to blame for not comunicating chiropractic properly (yes, it happens!).
"They just keep coming in! Two by two, just like on the ark! I just got done
working: it's 10h00 PM! Tomorrow I'm not working (officially) but I'll be seeing
5 new patients just for fun... Friday I'm booked. I expext to deposit this week
at least twice as much as in a regular week. Tomorrow, I need to go get more
papers to put new patient files together! Man, I like having too much work! I
really wish that I could have known your killerstuff when I first graduated!
Another interesting thing: Monday, my heating system never quicked in once!
Actually, the temperature stayed a few degrees above the thermostats' setting.
Radiating heat from lots of people in my small office: ANOTHER way to save money... HA!
"Dr Bob,
"You wrote in your book to be ready to see a lot of patients... Well, I
have a home-office and I usually work by myself on Monday mornings because it's
typically pretty slow. I had someone scheduled at 9h00 this morning, a new
patient. I didn't get to start with him until 9h35 because the phone just kept
ringing! I had to call my assistant in a panic and beg her to come in early!!!
I booked 14 new patients today, 3 of which would have come anyway. Therefore, I
scheduled 11 new KillerAd patients today! That's pretty amazing and God only
knows what's in store for the coming 3 weeks of KillerAd promotion! I guess you
won't have to send me a refund... Ha! I'm very curious to see how many will
pursue care.
"Sorry that I haven't written back to you!!! My practice has been too busy!!! My
first ad brought in 60 new patients, and I just ran my second one last week. The
only problem is that the newspaper put it on white paper by mistake, and I have
only had 10-15 so far!! But I still have 2 weeks yet for more calls.I am amazed
by the quality of patients! They are the neatest and nicest people. "
"I ran my first Ad on Jan. 22nd - after you had reviewed it. The results
were very good, but before I get into the details I need to thank you. You have
put together a product that is allowing more and more people to gain access to
Chiropractic then ever before - AND the fact that you offer your package so
reasonably makes you one of the most generous men on the planet! Having said
that - let me fill you in on what's going on in my little corner of the world....
"It worked like crazy and I am so thankful to you and your killer ad
program that I can not begin to tell you what it has done to our practice. We
ran our second killer ad last week and it is having the same effect as the first.
We hit patient #100 yesterday!"
"Dear Dr. Manna,
"I know it has been awhile since we last spoke but we have been so busy
because of your Killer Ad we ran 1st of November. We had a new practice of 2
years and tried a lot of different ways to build our practice. But thanks to the
ad we doubled our practice in just one month. We are on fire and this week we
are running another, just like the first ad. The majority of people we are
getting have never been to a Chiropractor before and their families are coming
as well. All but three calls came in for their first three visits and have
started wellness care. This is the type of people we want. Dr. Manna, you sure
know what the people respond to and we are truly thankful. "
"My practice started using your killer ads in July of 2000. I cannot tell
you what a difference this ad has made. I want to thank you. "
"Dear Dr. Manna:
"A late, but sincere Thank You for your contribution to chiropractic!
"Hi Dr. Manna,
"We would like to take this time to thank you from the bottom of our hearts
for helping us to build our practice. We started with a Killer Ad in a Val Pak
in September and then did an insert in the local newspaper in October. Then we
did Val Pak again in December. We haven't had magnificent results as some of the
Dr.'s that you speak of have had, but they've been the best results we've ever
had regarding any advertising done.
"Bob,
"I just wanted to write and tell you that your ad worked great. We ran it
right before thanksgiving and still got 28 NPs, in addition we made it a $75
offer which is half off the normal NP startup.
"Dear Dr. Manna,
"I just ran my first Killer Ad and WOW what a response! Within the first 40
minutes that we were open we scheduled 8 new patients. Thanks a million for these
wonderful ads."
"I ran the "Doctor's Confession" ad 3 times (so far). The first time inserts went
to 20,000 people and I got 20 new patients from it. The second insert went to
30,000 people and I got 55 new patients. The third insert also went to 30,000
people and I got 37 new patients. We love this ad! (Our current patients have
even commented on how much they enjoyed reading it when they saw it in the
newspaper.)
"I just wanted to thank you for your KILLER ADS. The response that we have had
to this ad has been amazing. We placed 12,000 inserts of the ad in our local
paper on 11/14/00 and at 8a.m. the following morning the phone began ringing off
the hook! We scheduled 14 new patients that day, 11 the next, and we are still
getting calls almost three weeks later. To date we have seen 42 new patients and
20 more scheduled for a total of 62 new patients in 17 days. I highly recommend
the program!"
"The response has been phenomenal! In just two weeks we've had 32 new patients,
and most will stay for some sort of care program. Thanks for the great program,
Bob. Feel free to use me as a testimonial for your advertising, or feel free to
have anyone call me who requires reinforcement before they buy your program. I
won't hesitate to recommend it.
"Dr. Bob
"I just wanted to say thanks, I to was a skeptic and didn't really think
the ads would work. Well as of Wednesday I have scheduled 19 people, that might
not sound like a lot but the add went out Saturday (only day it goes out) to
approximately 5000 free papers. My town is a small 4000 population and there is
no major paper in my town. I'm still expecting more because the paper is out until
Friday, say a prayer and again thanks.
"In my small community of 2600 people, I ran 10,000 flyers to the surrounding
counties, even parts of Alabama. I had 28 new patients in three weeks. I had
wellness patients, children with problems, children without problems, even some
people with good insurance starting care. You were right, the ads attract GOOD
patients. What can I say, but thank you."
"I've been using Killer Ads for one year, and my new patients are up 368%
for the year! This has been a real blessing to me. "
"My name is Dr. Peter Meinhofer and I practice in Saratoga Springs, New
York. Advertising was one of the hardest things for me to do, so I went to an
expert. Dr. Manna's KILLER ADS made advertising easy. These well-written
personally oriented ads helped me educate my community and grow my practice. The
ads made advertising a no brainer. "
"My practice has doubled in a month. This has made a huge impact on my life.
I feel like I can go forward now and realize the dreams that led me to become a
Chiropractor in the first place. Since running the Ad I have got engaged and am
excitedly making plans for the future. Now I'm ordering another Killer Ad package
for my sister and brother in law for their graduation gift to launch their
Chiropractic careers.
"Dear Dr. Manna,
"I ordered your ad pack on the recommendation of Dr. Noel Lloyd. After
reviewing the information I contacted a friend of mine that had also purchased
the ads. He had already run his and was getting 5-6 new patients a day from it.
Needless to say that news excited me. He also told me that another chiropractor
in town had bought your ad. That spurred me into action.
"Dr. Bob,
"I recently finished running my first killer ad.(July 10-31) I did it 'by
the book' and offered a $37 all inclusive fee. We had 23 new patients from the
ad, and kept 17 (9 male, 8 female). We had 29 new patients for the month. (Our
highest month ever).
"As you said, these have been the same quality patients as any other source,
even most referral NPs. Services for the month were the second highest for our
19+years in practice. It would have been the highest but our massage therapist
was out all month. Our PV/week jumped from the 80s to 130 in about three weeks,
and has hovered there the last three weeks. Interestingly, our $/PV average
didn't drop at all, even though our first visit fees were obviously lower than
normal.
"Dear Dr. Manna,
"Thanks for putting together such a great package. I was surprised by the
amount of material you put together for such a small price. I did exactly what
you said to do, but I was still surprised by the results. In the first two weeks
after running the ad with a circulation of 5000 I've gotten 14 NP and I fully
expect to get more. As if that wasn't enough I've had numerous compliments from
current patients on my great "article". Not only am I gaining new patients but
I'm educating current ones."
"Dear Bob,
"We've sent out several installments of killer ad...whoa..they are killer!
"P.S. Keep those creative juices flowing!
"P.P.S. The picture I'm using in the ad-can I use a new one to feature a
new story or should I just keep on running the same one? "
I have been talking up your Killer Ads like crazy! Things are good here in NC,
we consistently get 30-40 NP when we run the inserts which we do every 6-8 weeks.
For a marketing budget of $400-$600 a month, that’s pretty good. "
"Manna,
"I am referring doctors to you out the @@!!!@. We have had 26 new patients since
Aug 1 when we ran 6000 inserts - unbelievable! Just wanted to say thank you again.
"Doc,
"I wanted to take a moment and personally thank you for your enthusiasm
and willing to share your talents with our profession. We ran the ad two weeks
ago in a local paper here in Montana (6000 inserts). Since then, we have had 13
new patients - of which most of their family members are now scheduling to come
in also. Your ads have given us the opportunity to tell "the story" and start
to bridge a bigger possibility for patients. We have had strokes, bells palsy,
and bedwetting patients just to name a few."
"Bob, we are so fired up about the add! We just last night counted the new patients
so far and were up to 22. That's just in the first 8 days, and we only ran 6,500
inserts! The calls just keep coming. In fact were running it again in the local
paper this week (13,000 inserts), and I'm anticipating a huge response. I'll
let you know. The absolute best thing about these patients is they are very,
very nice people. So far there's only been two that have come in with any type
of "attitude". I can really see how screenings are a thing of the past! Thanks
Dr. Bob for making it so easy. You've done a wonderful service to all D.C.'s
who will listen, and even more so for the people who are now getting adjusted
as a result. The final count's in-- 19,750 flyers and 53 new patients! You're
right-- it sure beats screenings. The best part is is all very principled, and
promotes chiropractic in a very good light. One of my patients told me her whole
church was talking about "the flyer" and chiropractic in very positive tones.
Very, very nice. Thanks again for all your help. You went above and beyond."
"I meant to call you last week. I did run one of your ads last week 5,000
inserts as a test drive and we had five NP come in, so I was impressed. I ran it
again this Monday and did 13,000 inserts and so far this week we had eight new
patients. Your ad is definitely working, I'll continue using it and try the
different headlines. I'll fax you a copy of my ad. Thanks a lot and keep up the
good work. "
"Bob, just two and a half days into this, and we're up to 17 new patients!
Today, I did four exams, 4 reports, and a Renaissance class with six. I got home
at midnight. "
"We have 10 scheduled after one day! Today is Wednesday and 4 more scheduled.
That is fourteen in two days! I will keep you posted on what the final tally will be."
"I just wanted to let you know about the tremendous response my office has
generated from one of your "Killer Ads". I opened June 14, 1999. The only
advertising I initiated prior to my grand opening was your ad entitled, "Why
Do I Use this Photo in My Ads?" The response was nothing short of amazing!
We had 36 new patients our first week in practice! During the first month of our
practice doors being opened, we generated approximately 108 new patients from
this ad alone! I have been absolutely floored by the response. I had an old
friend from high school tell me the other day that he hates to read but when he
saw this ad in the paper he couldn't help himself. He said he had to read it.
You have cut my advertising costs to the bone and increased by return 1000%. I
urge anyone who is reading this to give these ads a try. You won't be disappointed,
I promise. "
"Your ads are really good! We put fliers in two local San Francisco Papers
and have so far generated six new signed-up patients in one week! I’ve also been
handing them out to current practice members and have gotten six more in the last
three days! We’re using several versions of the fliers and have developed one for
athletes as well as children. All is excellent and On Purpose. Love and service."
"This is phenomenal! My ad started Wednesday evening the 15th, delivery. Had two
new ones yesterday and two today. Looking forward to next week when people have
the time this weekend to read our town’s weekly paper. Thanks again and I’ve
pass along results as they happen."
"I can’t thank you enough. Your ads are genius! I have six on the books already.
Another three tomorrow. They all love the ad. It seems to attract nice people.
I love that! "
"I’ve seen advertising in chiropractic that is good. I’ve seen others that are
great. Dr. Manna’s ads are incredible!"
"I too want to take the time to thank you for sharing your ads with others! One
thing, my husband forgot to mention is that the wonderful response is from only
5,000 inserts in the local neighborhood paper! The editor was very 'surprised'
when he heard this...We plan to do more inserts as these generate more patients
than my husband having to do screenings and being away from me and our 4 daughters!
So, from deep within my heart I thank you again, as your ads have given us the
tools (and great optimism for me) to build my husbands 7 week old practice, in
such a way that we can start spending our weekends together now, instead of
'hoping for it', next year sometime! "
"My first Ad went out in the Orlando Sentinel on 7/13/99. A total of 30,000 to
zip codes around my office. We are into our second week of the ad and we have
11 new patients. Also, Orlando is a very competitive progressive area…. People
are flooded with advertisements, much more than other areas. However, nothing I
have tried before has worked this well. I think with a little repetition the
numbers will really increase. In my area it takes a little repetition for anything
to really be big.
"We got 5 new patients from 5,000 inserts. This week we have 20,000 going out so
we expect 20-30 new ones as a minimum, but we really think we will get 40 new
patients this week from it! If all goes well, next month we’ll do 40,000."
"Just wanted to share with you my latest running which ends Aug 10th has already
generated 17 new practice members. The total mailing was approximately 15000 I
used the ad you helped me write and the calls came in.
"As you know, I have 34 Chiropractors in my town here in California. My total
numbers are no where near your amazing stories but, BY FAR, exceeded any
advertisement I have ever done. And what has sold me on the ads is the quality
of respondents... the people who respond to these ads are ready for what I have
to offer....its like they already know me and the rest is just formality.
"Bob-Just dropped Ad number two, today was day one, we got 6 new patients already.
You have developed a great way to get new patients that are really good new
patients in that they are just like referrals. Not only that but this is a great
public relations tool. And like you say it puts chiropractors in a much better
light. It is not sleazy and a real nice way to advertise. And you are single
handedly making new practices explode according to your updates. Give yourself
a big pat on the back you are helping many more people than you could single
handedly and this is what the Big Idea is all about! "