Killer Ads - Out With The Old

The "Killer Ads"

"Why does the average chiropractic ad no longer
produce the desired results?"

It used to be, long ago, that when a chiropractor put out an ad, people responded like crazy! Those results seem to be just a thing of the past. In fact most chiropractors will tell you that, "advertising doesn’t work in chiropractic."

"Baloney!" It’s only BAD advertising that doesn’t work! And we chiropractors have been advertising badly for decades.

My KILLER AD doctors do terrific with their ads, many doubling their practices in a short period of time. Why? Because my methods understand the psychology of the market, and reduce the hidden fears that the potential patient has. The reason the average chiropractic advertisement doesn’t work is it does nothing to reduce these fears!

The potential patient has a plethora of fears. They are, just to name a few…

The fear of the unknown.
The fear that they won’t be helped.
The fear of getting hurt while being adjusted.
The fear that the new doctor may not listen to them.
The fear that the new doctor will be too expensive.
The fear that there will be "hidden" fees.
The fear of being "ripped-off."
The fear that they will "have to go forever."
The fear that the new doctor may not care about them.
The fear of being treated badly like they have been in other health professionals’ office’s.
The fear that they will not understand their care.
The fear that the doctor may not be skilled.
The fear that the new doctor is a "quack".