Here’s how it started. After failing to get good results through "normal" chiropractic ads, I started pouring through volumes of books on advertising and marketing. I researched ideas from the best "ad men" I could find. These included greats such as Ogilvy, Hopkins, Levinson, Kennedy, Nicholas, Godwin, Corbet, Hubbert, and Williams.
I discovered that chiropractors are extremely poor advertisers, and have stayed with a traditional format (such as "the eight danger signals" ads). Those ads follow virtually none of the rules of great advertising. And, guess what? Even though they don’t work well at all, 99% of chiropractors still use those same tired, unproductive ads, and then COMPLAIN that "advertising doesn’t work for chiropractic!" The problem is that BAD ADVERTISING doesn’t work in chiropractic.
So, I created ads that simply followed the proven strategies of the great "ad-men". I have found my KILLER ADS to be ten times more powerful than the traditional chiropractic ads. Other doctors around the country have found the same. Consider than many of my KILLER AD doctors have gotten a DOZEN new patients in ONE DAY, and up to 151 new patients from one ad! Many have doubled their practices in one month’s time after employing the ads.
The number one reason that my KILLER ADS work so well is because they build RAPPORT with potential practice members before they even walk in your office. The second reason is that they are almost impossible NOT to read, because the peak the interest of all, not just people who are suffering with symptoms.